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Sam Adams 25th Anniversary: New Label Coming

January 20, 2010
by The IPA Kid

Happy 25th Anniversary, Sam Adams. It’s important to celebrate this brewery as much as possible because, while it might be the “biggest of the little guys,” a lot of little guys owe a lot to the Boston Beer Company.

Of course, while I just finished talking about how we should support Mr. Adams…what the buttball are they doing revamping the label for the anniversary? It’s good to keep fresh and not choose tradition over being hip…oh wait, yes, it is good to choose tradition over being hip when it comes to beer if you ask me.

It looks like the two big changes (besides the “let’s make it shiny” change) are that they’ve made Sam Adams older and he’s no longer holding his beer up in the air (it literally looks like he’s holding it where he because he’s too tired to hold the mug up any longer).

Ok, enough stupid quibbling. Here’s to another 25 great years!


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